Peace Direct Rebrand
The digital and design studio, Effusion was commissioned to develop a new website for the global charity Peace Direct. I was brought on board to design a new logo and branding system.
Peace Direct supports local people living in conflict zones to stop violence by providing them with the support, skills, resources and voice needed to make peace a practical option. They help the world become more peaceful, one person at a time.
Our brief was to create a distinctive visual language that raises greater awareness of Peace Direct. The goal is to improve understanding of peacebuilding and help peacebuilders raise the profile of partners on the ground.
The Peace Direct logo is designed using speech marks along with the letters 'P' and 'D' from its name. The circular shape represents a globe, symbolising the partnership between the Global North and the Global South. This design also subtly references Peace Direct’s previous logo. It is a bold mark that can be adapted in various ways to engage different audiences.
Credits
Web design and art direction by Aine Cassidy and Richard Dickinson at Effusion.
Logo design, brand development and guidelines by Eleanor Ridsdale Colussi.
