There are few greater challenges in brand design than taking an iconic, well-loved, universally recognised brand... and trying to make it better. The project was a thorough revamp, across the entire channel and in its corporate activities.
Working with Matthew Rudd at Rudd Studio. The essence of the ‘4’ was reworked. The new design allowed for a more flexible, more fluid branding. The contrast between the ‘filled’ and ‘unfilled’ spaces in the four gave it depth and greater narrative capacity.
The brand guidelines covered all areas of the channel’s work, both on-screen and off. The branding was considered in every application, including stationery, billboards, the web, print advertising, signage, uniforms and a suite of logos.
Design by Eleanor Ridsdale Colussi and Matthew Rudd at Rudd Studio