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BBC Women in Sport Brand and Change the Game Campaign
BBC Creative we were briefed by BBC Sport to create a brand identity for the ‘Change the Game’ ad campaign. Change the Game is BBC Sport’s ground-breaking commitment to showcasing female athletes in a way and scale that they have never been before. As the senior designer, I created the brand guidelines and worked with motion and print designers to deliver billboards, tv graphics and social output.
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Credits
Senior Designer Eleanor Ridsdale Colussi
Designer Amir Saidani
Motion Design Lead Salesi Morris