BBC Women in Sport Brand and Change the Game Campaign
BBC Creative we were briefed by BBC Sport to create a brand identity for the ‘Change the Game’ ad campaign. Change the Game is BBC Sport’s ground-breaking commitment to showcasing female athletes in a way and scale that they have never been before. As the senior designer, I created the brand guidelines and worked with motion and print designers to deliver billboards, tv graphics and social output.
Senior Designer Eleanor Ridsdale Colussi
Designer Amir Saidani
Motion Design Lead Salesi Morris