BBC Worldwide
BBC Worldwide (now BBC Studios) needed their brand updated to reflect their position as a world-leading broadcaster.

A team of designers were assembled to examine the company’s heritage. Using the building architecture as inspiration (Television Centre’s Atomic Dots), we built a brand language expressing bold, creative Britishness. 

The new brand elements were formulated around the existing logo and designed to work effectively across promotional material, internal documents, corporate stationery, building signage and event material.

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