Logo

SeeSaw is a new TV on demand service. The identity is about movement. The logo is made of two play symbols. They face forwards and backwards, suggesting good TV from today and yesterday.

Ident still

This ident suggests a ‘Star Wars’ chase in space. All the idents show that SeeSaw is a fun and accessible place.

Ident still

Ident still

Ident still

Visual Identity Guidelines

The ‘Visual Identity Guidelines’ show people how to use the SeeSaw brand elements.

Visual Identity Guidelines