SeeSaw
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Logo
SeeSaw is a new TV on demand service. The identity is about movement. The logo is made of two play symbols. They face forwards and backwards, suggesting good TV from today and yesterday.
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Ident still
This ident suggests a ‘Star Wars’ chase in space. All the idents show that SeeSaw is a fun and accessible place.
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Ident still
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Ident still
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Ident still
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Visual Identity Guidelines
The ‘Visual Identity Guidelines’ show people how to use the SeeSaw brand elements.
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Visual Identity Guidelines